Tuesday 26 August 2014

All-new Hyundai Elite i20 Aims Premium Customers

TARGETING premium customers in India, Hyundai Motor India Ltd (HMIL) launched its premium compact hatchback Elite 120 in the Capital recently. The launch marks the world premiere of the 2nd generation of i20 in India. The petrol variants of the new car have been priced between ₹4.89 lakh and 6.46 lakh while the diesel variants are priced between ₹6.09 lakh and 7.66 lakh (ex-showroom, New Delhi).

The all-new Elite i20 has been designed using Hyundai's evolved fluidic sculpture 2.0 philosophy with sleek exterior and intuitive interior design giving it a sporty appearance. Speaking at the launch, Mr U.S. Seo, Managing Director & CEO, HMIL, said, "The new model will offer a premium ownership experience for novelty seeking, modern and premium elite customers. It features youthful sporty exterior and premium interior which are an expression of evolved design language - fluidic sculpture 2.0. The Elite i20 will be a trendsetter model reflecting Hyundai's modern premium brand direction and will fuel the company’s growth in India".


Commenting on the sales targets of the company, Mr Rakesh Srivastava, Senior V-P, Sales and Marketing, HMIL, said, "We have stopped exports to Europe to make capacity available for the domestic market. We will be happy if we are able to sell around 6,000 units of the Elite 120 every month." Hyundai is targeting a sales growth of eight per cent to 4,10,000 units this year on the back of Elite 120, and the recently launched Xcent and  Grand i10.

The all-new Elite i20 comes with enhanced driving dynamics and reduced NVH levels. The 1.2 dual VTVT Kappa and 2nd generation U2 1.4 CRDi engines offer maximum drivability in all conditions, delivering high power and torque with high fuel efficiency. The environment friendly U2 1.4 CRDi diesel engine is low on emission and NVH levels; however it operates at a high pressure of 1,800 bars and generates high low end torque resulting in lesser gear shifts in city driving conditions for enhanced drive comfort. The linear power delivery and flat torque over wide range of engine rpm's ensure smooth and jerk free drive. Moreover, the six-speed manual transmissions of U2 diesel engine ensure maximum availability of full engine output. As of mileage, the 1.2 VTVT kappa petrol engine gives 18.60 kmpl while the CRDi diesel engine claims 22.54 kmpl.

In the exteriors, the Elite i20 has a single-frame premium 3D hexagonal grille, which is a key styling element at the front of the car, refined lines on its flanks, and futuristic rear contribute to its dynamic shape. The striking front and rear light clusters add to the new model's modern and sporty appearance. It has a large bonnet with elongated swept back headlamps. The wide and distinctive trapezoidal fog lamp, premium two tone 16-inch diamond cut alloy wheels, sporty and stylish black C pillar, premium chrome finish door handles, and hi-tech and wide three-step wrap around tail lamps add to its premiumness.

Among the interiors, the all-new Elite i20 comes with sporty multifunction steering wheel, integrated two din MP3 audio with USB & aux-in & 1 GB internal memory, hi-tech & informative supervision cluster, spacious cabin with generous legroom and shoulder room, large boot space of 285 ltr, rear AC vents for faster cooling, console armrest with storage box and enhanced comfort with driver seat height adjustment.

Among the advanced and hi-tech features, the Elite i20 boasts of Bluetooth connectivity, smart key, tilt & telescopic steering and auto folding outside rear view mirror. The car's safety features are uncompromising with dual airbags, ABS (anti-lock braking system) and impact sensing door unlock. The advanced rear parking camera and reverse parking sensors of the car provide for enhanced convenience.

-By AutoGuide

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