Monday 27 July 2015

All the rage

As compact crossovers take the Indian car market by storm, the upcoming Hyundai Creta is stirring up a hurricane of its own.

HYUNDAI India has revealed its highly anticipated C compact SUV, which is expected to take the compact crossover segment by storm. Prospective customers are already making a beeline for Hyundai cars, and dealers are unable to quote a definitive delivery timeline for the vehicle owing to high demand. We were present at the grand unveiling ceremony for the crossover organised by Hyundai at its Chennai plant, followed by a short drive within the company's production facility (photography, however, was strictly prohibited). So, here we have it, the first impressions of the new Hyundai CRETA.


WHAT IS IT?
The CRETA is a slightly tweaked, international version of Hyundai's China specific SUV, the iX25. Good ground clearance, along with a rugged appeal to appear more suited for the notorious Indian road conditions, and a perceived sense of comfort and safety about SUVs have made this category extremely popular. Hyundai has established itself successfully in the up to the 15 lakh price category, a segment where most other low-cost car manufacturers have not been able to prove their mettle. People rate the Korean brand highly for quality, durability and premium appeal — and are ready to pay a fair premium for its products.

DRIVE IMPRESSIONS
The Hyundai CRETA is being offered with a choice of one petrol and two diesel engines, with each engine variant getting four trim levels — Base, S, SX and SX (O). Petrol power will be provided by a 1.6-litre Dual VTVT engine. Diesel power comes in the form of a 1.4-litre CRDi and 1.6-litre CRDi VGT engines. The engines are said to have been tuned for high fuel efficiency, though no fuel efficiency figures have been revealed yet.The 1.6-litre CRDi diesel, apart from a six-speed manual transmission, also gets a six-speed automatic gearbox — a segment- first for a diesel engine. The 1.6-litre Gamma Dual VTVT petrol produces 123 PS, while the 1.6 CRDi dishes out 128 PS of peak power. The power output of the 1.4 CRDi Diesel has not been officially specified, though it produces 90 PS on the Elite i20 hatchback, and is expected to be more or less the same.While in the driver's seat, you realize that the dashboard is high-set, and the feel very car-like. The height adjustable steering wheel is leather wrapped, feels nice and soft to hold and has mounted controls on top variants.
  
During the brief drive, the 1.6-litre diesel seems to have a mild turbo lag. Even while featuring a variable geometry turbine, the engine spools up fully only at 2,000 rpm. Having said that, the car drove  reasonably well in low revs and there wasn't any noticeable gasping or spluttering. The gear shifts on the six speed manual transmission are smooth. The automatic transmission on the CRETA is quite snappy, too, and shifts with an alacrity hitherto unseen in other similar auto boxes from Hyundai. Attempts to confuse it by modulating the throttle were responded to pretty well.We cannot have a conclusive opinion on the gearbox based on such a short test, though initial impressions are very good. The turbo lag, which was quite noticeable in the manual version, wasn't apparent in the auto variant where the electronic brain did the cog swapping for us in a rather deft manner.

The 1.6-litre diesel AAA engine, in its AT trim goes -all the way upto 4300 rpm, at full throttle before up-shifting. In the six-speed manual version, however, the engine is redlined at 4,800 rpm, and revs all the way up to 5,000 rpm. The engine gets slightly noisy after 3,000 rpm, though it still remains smooth and none of this noise translates into any irritating drone inside the cabin. On the move, body roll is noticeable but not to a level where it turns into a bother, though the CRETA definitely rolls. Ride is supple though, and should be rated as one of the highpoints of the CRETA. The vehicle we drove was riding on large 17-inch wheels with low profile tyres — the versions with 16-inch wheels will possibly have a softer and more pronounced body roll. Braking is taken care of by disc brakes up front and drums at the rear. The car scores high in terms of safety with its much drummed-up HIVE body structure, up to six airbags, ABS, electronic stability control and Hill Assist functions.

CABIN COMFORT
The front seats on the Creta are nice and well scooped out. They would fit a slim to medium build person snugly with nice lateral support. Those seats, however, might turn out to be a tad small for people with a larger build. The driver's seat is height adjustable, though it doesn't feature lumbar support. Power window buttons are well finished and have an auto function for the driver side window. Featuring a double din LCD multimedia touch screen (about 5 inches) the central console on the Creta looks feature-rich. The resolution is good and the screen is responsive to touch. The audio, as always, is good too. For the top SX (O) variant the Creta comes loaded with features such as a sat-nav system, rear view camera, push button start and static bending headlights. The instruments panel features a trip computer with details like distance to dry, average efficiency and other important data. Sockets below the centre console include USB/Aux — in and a 12V power socket. The shark fin antenna on the CRETA aids reception for sat-nav, radio as well as for Bluetooth. ORVMs are power folding and feature mounted turn indicators.There is no dearth of storage space inside the CRETA, The car has space for big bottles on all four doors, along with map pockets, and also features a decent sized glove box. There is also generous storage space under the front armrest. There is additional small storage ahead of the shifter stick to put your small belongings in.Fit and finish is quite nice, and overall the interior looks good though it's not totally devoid of hard plastics. There is some hardness to be felt on the rear door panels and the upper black part of the dashboard. But this isn't much to complain about.At the back, the shoulder space is more than adequate to seat two adults in Copyright comfort, though fitting in a third occupant would be a bit of a squeeze. Legroom at the backbench is great. Rear seat features a centre armrest with integrated cup holders, though it doesn't have any lid covered storage space. There are also twin A/C vents for the rear seat occupants.

FIRST OPINION 
Overall, the CRETA comes across as a nicely made car, both, on the inside and out. It is reasonably spacious with a premium looking interior. The engine options on offer are good, that automatic transmission is a revelation of sorts and the car rides well too. So, while we really can't give our conclusive opinion on the car without knowing the prices,and without driving it for a few hundred kilometres — our first impression is positive. The CRETA in the first look appears to be a finely balanced package, made with a sharp focus on the Indian audience.

Published by   : Mid Day
 Words by   : Amit Chhangani 


7 comments:

  1. This comment has been removed by the author.

    ReplyDelete
  2. I was waiting from past 6 months for this beauty but Worst pricing in Bengaluru... 17.06lakhs for Top End On Road. Flop Pricing...

    ReplyDelete
  3. Was waiting since quite a while.. However the pricing strategy charged is really bad.. High premium on cost charged on actual costs which was supposedly considered low due to 90% local parts manufacture.
    The strategy adopted is SKIMMING THE CREAM adopted by Automobile companies for their premium products.

    However Hyundai does not have that great a brand value that prospective customers would shell out so much.

    The pricing strategy should have been COMPETITIVE PRICING as this SUV had a direct competition with ECOSPORT and DUSTER.

    Any logical customer would prefer those cars due to a 5 lac difference between the cars.

    On a personal opinion, the car is good. However the pricing strategy is a bit too optimistic..

    Tall claims of pre booking of 15000 cars were made.
    My best wishes to the company since many of them won't convert to actual sales.

    Would have bought this but now XUV500

    ReplyDelete
  4. Was waiting since quite a while.. However the pricing strategy charged is really bad.. High premium on cost charged on actual costs which was supposedly considered low due to 90% local parts manufacture.
    The strategy adopted is SKIMMING THE CREAM adopted by Automobile companies for their premium products.

    However Hyundai does not have that great a brand value that prospective customers would shell out so much.

    The pricing strategy should have been COMPETITIVE PRICING as this SUV had a direct competition with ECOSPORT and DUSTER.

    Any logical customer would prefer those cars due to a 5 lac difference between the cars.

    On a personal opinion, the car is good. However the pricing strategy is a bit too optimistic..

    Tall claims of pre booking of 15000 cars were made.
    My best wishes to the company since many of them won't convert to actual sales.

    Would have bought this but now XUV500

    ReplyDelete
  5. Was waiting since quite a while.. However the pricing strategy charged is really bad.. High premium on cost charged on actual costs which was supposedly considered low due to 90% local parts manufacture.
    The strategy adopted is SKIMMING THE CREAM adopted by Automobile companies for their premium products.

    However Hyundai does not have that great a brand value that prospective customers would shell out so much.

    The pricing strategy should have been COMPETITIVE PRICING as this SUV had a direct competition with ECOSPORT and DUSTER.

    Any logical customer would prefer those cars due to a 5 lac difference between the cars.

    On a personal opinion, the car is good. However the pricing strategy is a bit too optimistic..

    Tall claims of pre booking of 15000 cars were made.
    My best wishes to the company since many of them won't convert to actual sales.

    Would have bought this but now XUV500

    ReplyDelete
  6. Was waiting since quite a while.. However the pricing strategy charged is really bad.. High premium on cost charged on actual costs which was supposedly considered low due to 90% local parts manufacture.
    The strategy adopted is SKIMMING THE CREAM adopted by Automobile companies for their premium products.

    However Hyundai does not have that great a brand value that prospective customers would shell out so much.

    The pricing strategy should have been COMPETITIVE PRICING as this SUV had a direct competition with ECOSPORT and DUSTER.

    Any logical customer would prefer those cars due to a 5 lac difference between the cars.

    On a personal opinion, the car is good. However the pricing strategy is a bit too optimistic..

    Tall claims of pre booking of 15000 cars were made.
    My best wishes to the company since many of them won't convert to actual sales.

    Would have bought this but now XUV500

    #OverPricedCreta

    ReplyDelete