Hyundai are you ready to Samba; Are You?

Hyundai, the Korean automotive giants, are the principal sponsors of one the world’s greatest sporting events. Car India explores Hyundai’s footballing endeavors for the 2014 FIFA World Cup.

 

With the 2014 FIFA world cup just round the corner, Hyundai Motor Company officially announced football superstars Ricardo Kaka (Brazil) and Iker Casillas (Spain), as their new global brand ambassadors. Casillas, currently goalkeeper with Real Madrid CF, has participated in three times in the FIFA World Cup, and is considered one of football’s greatest keepers. Likewise, Kaka, a midfielder with AC Milan, has also played in the FIFA World Cup thrice and was awarded the ‘FIFA World player of the Year’ and the ‘Ballon d’Or’ in 2007. Additionally, in Brazil, Hyundai Motor chose Oscar Emboaba as the local representative of the brand for the tournament. Oscar is currently at Chelsea FC and is set to be a key figure of the Brazilian squad.
 

 

These global football icons will play a stellar role in building relationships between Hyundai Motor and football fans through a broad range of marketing activities this year, which will include television and print advertisements, digital marketing programmes and on-site events.

Hyundai have also kicked off the celebration of the 2014 FIFA World Cup in Brazil by launching special-edition versions of their highly popular ix35 and i30 in United Kingdom.

Speaking at the launch, Tony Whitehorn, President and CEO of Hyundai Motor UK, said that they were delighted to be official partner of the 2014 FIFA World Cup and that these new special-edition models were an ideal way to kick off their preparations and to deliver great value to their customers.

Hyundai Motor’s partnership with FIFA began in 1999 and is currently set to run until 2022. Hyundai Motor has successfully supported major events such as the FIFA World Cup in Korea-Japan (2002), Germany (2006) and South Africa (2010) as well as other competition such as FIFA Confederations Cup. The successful sponsorship of international football has contributed greatly to Hyundai Motor’s strong and continuously improving brand awareness and image.